Whenever our beauty department is asked to test one of the latest lash treatments, you better believe I'm first in line. As makeup artist Troy Surratt once said, "The only difference between Mickey and Minnie Mouse is lashes—they're instantly feminizing." So when I'm not wearing eyelash extensions (I get them for special events), my daily lash process is this: I curl them with a Shu Uemura curler, then brush on countless coats of Lancôme Définicils Precious Cells mascara followed by a topcoat of Giorgio Armani Eyes To Kill mascara, which I use on my bottom lashes, too. Finally, I use a heated lash comb to separate and define (my favorite is a Revlon one that's been discontinued, but Sephora makes a good one, too). Tired yet? Maybe it's overkill, but I tell myself the prep is worth having great, sexy lashes.
Well, I've recently had a lot more time on my hands, thanks to Cry Baby Semi-Permanent Mascara. It's a salon service popping up across the country . Founder and Arizona-based makeup artist Jennifer Green wanted to create something that fell between regular mascara and lash extensions, so she developed a semi-permanent mascara. Here's how the service works: Your technician asks what lash look you want. I referenced the glossy, clumpy (in a good way) lashes at Gucci's fall show (see above). The technician then customizes your formula (you can go super-natural or full-on red carpet). You lay your neck back while seated, then the technician curls your lashes before brushing on the formula in the same way you normally apply mascara (the difference is this contains synthetic fibers to give it longevity). A fan blows air on your lashes to change the formula from a liquid to a solid. The whole process takes about 30minutes and costs $40 to $70 depending on the salon. I loved how my lashes looked, but what's even more exciting is that they've stayed perfectly intact—despite face-washing, showering, swimming, and sleeping—for eight days so far. After ten days, the formula gradually breaks down. You can let it come off or you can have it removed at the salon (Green advises removing it after 10 days, though some of her clients say theirs lasts up to three weeks). Green sent me away with a special mascara to use when the semi-permanent formula starts to wear away. I've received numerous compliments on my lashes, but the best part has been shaving a good five minutes off my morning routine and waking up with perky lashes. My new obsession? I think so!
PHOTO: FAIRCHILD ARCHIVE