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CRY BABY SEMI-PERMANENT MASCARA
SIENNA X SPRAY TAN
CRY BABY SEMI-PERMANENT MASCARA

 

 

 


Every woman wants them: long, thick, perfectly curled eyelashes. Hollywood star type lashes. Lush, desireable, easy to look after lashes, yet, despite centuries of yearning there has never been an easy, durable, affordable way to thicken, lengthen and enhance eyelashes that lasts 2 weeks without maintenance.....
Until now ! Introducing CryBaby Mascara, the NEW eyelash treatment that is taking the beauty industry by storm. Not to be confused with any other types of semi permanent mascara currently available. Crybaby really does offer you a fantastic mascara treatment that you will love!

Tints fade. Strip Lashes aren’t moisture-proof and they are often expensive and can be uncomfortable to wear. If you could find a durable, longer-lasting, affordable semi permanent mascara, wouldn’t it answer your wishes and make your daily make up routine a whole lot easier and quicker? CryBaby semi permanent mascara, the new, affordable answer to age old problems.

CryBaby Semi-Permanent Mascara is a procedure that curls and coats lashes with our proprietary lash coating. Crybaby is custom mixed for every client and adds volume, length, curl and colour to lashes, is 100% waterproof/ smear-proof and lasts two weeks, often longer. It’s ideal for active lifestyles as well as for special events like weddings and holidays. Better still, it’s professionally applied by your Crybaby trained and certified technician to achieve the look you want, from natural to glamorous.

How Semi-Permanent Mascara Changed My Life

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gucci-fall-show-lashes.jpgWhenever our beauty department is asked to test one of the latest lash treatments, you better believe I'm first in line. As makeup artist Troy Surratt once said, "The only difference between Mickey and Minnie Mouse is lashes—they're instantly feminizing." So when I'm not wearing eyelash extensions (I get them for special events), my daily lash process is this: I curl them with a Shu Uemura curler, then brush on countless coats of Lancôme Définicils Precious Cells mascara followed by a topcoat of Giorgio Armani Eyes To Kill mascara, which I use on my bottom lashes, too. Finally, I use a heated lash comb to separate and define (my favorite is a Revlon one that's been discontinued, but Sephora makes a good one, too). Tired yet? Maybe it's overkill, but I tell myself the prep is worth having great, sexy lashes.

heather-lashes.jpgWell, I've recently had a lot more time on my hands, thanks to Cry Baby Semi-Permanent Mascara. It's a salon service popping up across the country . Founder and Arizona-based makeup artist Jennifer Green wanted to create something that fell between regular mascara and lash extensions, so she developed a semi-permanent mascara. Here's how the service works: Your technician asks what lash look you want. I referenced the glossy, clumpy (in a good way) lashes at Gucci's fall show (see above). The technician then customizes your formula (you can go super-natural or full-on red carpet). You lay your neck back while seated, then the technician curls your lashes before brushing on the formula in the same way you normally apply mascara (the difference is this contains synthetic fibers to give it longevity). A fan blows air on your lashes to change the formula from a liquid to a solid. The whole process takes about 30minutes and costs $40 to $70 depending on the salon. I loved how my lashes looked, but what's even more exciting is that they've stayed perfectly intact—despite face-washing, showering, swimming, and sleeping—for eight days so far. After ten days, the formula gradually breaks down. You can let it come off or you can have it removed at the salon (Green advises removing it after 10 days, though some of her clients say theirs lasts up to three weeks). Green sent me away with a special mascara to use when the semi-permanent formula starts to wear away. I've received numerous compliments on my lashes, but the best part has been shaving a good five minutes off my morning routine and waking up with perky lashes. My new obsession? I think so!

RELATED LINKS:
Daily Beauty Reporter: The New and Improved Eyelash Extensions
Inside Allure: Lash Enhancers
Daily Beauty Reporter: How To Make Fake Lashes Look Natural

PHOTO: FAIRCHILD ARCHIVE

 

 

 

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